October 17, 1960

A day after the team’s biggest win, the owners continued to be concerned by anemic attendance figures. Yesterday’s game drew 11,500, consistent with the numbers for previous home games, but still disappointing. Some members of the ownership group thought the $4.50 top price was simply too high.

“It’s too late to do anything about it this season,” said Don Blessing, “but next year I think we’ll quite definitely have to drop our prices. It’s obvious that people aren’t ready to pay the same price as for the 49ers,” and thought $3.00 to be about right.

Fellow owner Ed McGah wanted to go even lower. “I’d like to see the price cut in half to $2.25,” he said. “We expected to lose this year and maybe next year, but not this much.”

Chet Soda cautioned his colleagues not to be so hasty. “The team is starting to roll and that is our primary concern right now,” he said. “We have two deals now for fans to buy tickets at a reduced price and Sunday only 71 people took advantage of them. I think the attendance will pick up as the team catches on with people. We have an owner’s meeting scheduled tomorrow and I’m sure we’ll discuss the matter further, along with other subjects.” He also said he and his fellow owners were “real proud of the team and starting to smell roses.”

Hayward Daily Review
Oakland Tribune
San Mateo Times

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